Rajasaurusrex E-Commerce Mobile App
Overview:
Rajasaurusrex is a brand founded by a graphic designer aiming to showcase her art and offer products related to her passions, such as clothing, artwork, and skateboarding. The client approached Make It MVP with an e-commerce app design request that aligns with her existing website. The challenge was to audit the client's initial designs, identify missing screens, and create a seamless user experience to facilitate product discovery and purchase.
Problem:
The client had numerous design ideas for the app but lacked clarity on guiding users through the shopping experience. The existing guest checkout flow was incomplete, and there was uncertainty about the overall functionality required to achieve the goal of seamless product discovery and purchase.
Solution:
To address the client's challenges, our solution involved conducting an audit of the existing designs, making recommendations to enhance the user experience, creating a guest user flow, and designing missing screens to complete the user journey.
Research:
To understand the client's desired UI preferences and ensure compliance with user experience best practices, our team of three designers conducted a design review, individually analyzing different sections of the existing designs. We also conducted a competitive analysis, noting that successful apps in similar product categories employed simple and uncluttered UI designs, facilitating easy product discovery and purchase.
Additionally, we identified the need for a streamlined checkout process to reduce user stress during the purchasing stage. To organize the client's product offerings effectively, we conducted a card sort using the Optimal Sort tool. This process allowed us to simplify navigation and gain insights into user behavior when searching for the client's products.
Design System:
As part of the app redesign, my responsibility was to develop a design system that established guidelines for colors, assets, images, and components. This design system ensured consistency and coherence across the work of five designers involved in the project.
Outcome:
By conducting a thorough design audit, implementing UI best practices, and incorporating user insights, we successfully addressed the client's challenges. The redesigned e-commerce app now provides a seamless user experience, guiding users from product discovery to purchase.
Future Recommendations:
Moving forward, it would be beneficial to conduct user testing and gather feedback on the redesigned app. This data can help identify any areas for further improvement and ensure that the app meets user expectations. Additionally, considering ongoing iterations and updates based on user feedback will help optimize the app's performance and enhance user satisfaction.
Conclusion:
Through the audit of existing designs, user research, and the development of a comprehensive design system, we transformed the Rajasaurusrex e-commerce app into a user-friendly platform for product discovery and purchase. Our collaboration with the client resulted in an app that aligned with her UI preferences while adhering to UX best practices. The successful redesign sets a solid foundation for the client's business growth and customer satisfaction.
